99.9% of U.S. businesses are small businesses, but many are struggling to survive. (Forbes)
Small businesses employ 45.9% of the private workforce, but closures are increasing due to inflation, labor challenges, and digital competition. (Pew Research)
Despite the digital era, only 64% of small businesses have a website, limiting their reach in a rapidly evolving marketplace. (The Zebra)
Nearly 20% of small businesses fail within their first year, with 50% failing by year five. (Cin7)
Consumers want convenience: Are you offering streamlined, modern options to simplify their experience?"
Communities want to support local: Are you telling your unique story and building emotional connections?
Big companies leverage data: Are you using digital tools to compete smarter, not harder?
The longer we wait, the harder it becomes to reclaim Main Street. Now is the time to act.
How?
Main Street businesses can’t compete with big corporations on scale—but they can win where it truly matters:
trust, values, purpose, and connection.
Main Street isn’t just a collection of businesses; it’s a
community of good companies
—businesses that customers trust, communities rely on, and employees are proud to support.
The Good Company Challenge helps you compete smarter and thrive locally.
The Good Company Challenge is your opportunity to take a stand, embrace these qualities, and lead the charge to revive Main Street.
It’s not just about keeping your doors open. It’s about becoming the kind of company that makes a lasting difference—one that keeps Main Street alive for generations to come.
The revival of Main Street depends on businesses that prioritize more than just profit. It’s about creating a foundation of integrity, trust, and purpose that:
Builds Loyalty: Customers want to support businesses they believe in and trust
Strengthens Communities: Businesses that collaborate and give back create a stronger, more connected Main Street.
Inspires Teams: Employees who feel proud of their workplace stay longer, perform better, and share your vision.
It’s time to lead the way. Will you rise to the challenge?
Because starting the revolution shouldn’t come with barriers.
The Good Company Challenge is free to join, giving every small business the chance to step up.
For those ready to take their growth to the next level, we offer optional advanced programs and exclusive events to accelerate your journey.
Now is the time to lead, not just defend.
Embrace Technology: Build an online presence that works, from e-commerce to SEO.
Stand Out with Story: Create a brand that connects emotionally with your audience.
Collaborate Locally: Forge alliances with other small businesses to amplify your impact.
Deliver Exceptional Experiences: Use personal service as your secret weapon.
Adopt Data-Driven Marketing: Compete smarter, not harder.
Reignite Community Loyalty: Show customers the difference their dollars make.
Access Free Resources: Workshops, guides, and templates to get started
immediately.
Be Part of a Movement: Collaborate with a like-minded community of small business owners.
Take Real Action: Learn actionable strategies to transform your business and inspire your community.
If any of the below resonates with you, this is your moment:
“I’m done waiting for someone else to fix this. I want to lead the change for small businesses.”
“I believe small businesses are the heart of our economy, and it’s time we prove their worth.”
“I’m ready to innovate, adapt, and take bold steps to secure the future of my business.”
“I want to connect with others who share my passion for entrepreneurship and rebuilding Main Street.”
it starts with you.
"The Main Street Survival Playbook"
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